Social Media Specialist £30-32k, High Wycombe

Our client is a Marketing agency who require a Social Media Specialist to take on a role onsite for one their clients in High Wycombe, on an initial 6 month contract to the end of 2011.

PURPOSE OF THE ROLE
A major automotive company has a requirement to bring Social Media capabilities into its business through the introduction of a Social Media Manager. This individual will need to:
- ensure the comprehensive and robust planning and execution of activity within Social Media environments
- identify and apply the benefits that an integrated approach to Social Media activity can achieve
- manage opportunities to generate and capture consumer insights through Social Media
- generate and foster creative ideas for consumer engagement
- connect the needs of different functions to Social Media platforms and conversations.

We are looking for an energetic individual who will lead by example and champion the use of new and creative approaches to social media participation.

PERSON SPECIFICATION
- Preferably 3 years in marketing communications, with practical Social Media experience
- A active social media participant, skilled blogger and natural conversationalist
- A consumer focus alongside commercial acumen
- Strategically astute

KEY RESPONSIBILITIES:
Communications Planning
- Connect social media activity with all other communication plans
- Ensure connected brand experience across Social Media touch points
- Leverage opportunities to connect with company activities
- Participate in “All Agency“ briefings
- Build strong relationships and provide SM support to Marketing and other functions
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Community Management and Participation
- Bring the company to life – be the voice of the company in the digital world and social media communities
- Drive conversation across owned and earned media channels
- Identify and highlight relevant topics and perspectives raised with the blogosphere to the Brand Action Team
- Maintain a rolling conversation calendar leveraging content, tools, applications and national activity
- Through online monitoring tools, identify key influencers

Customer Experience
Working closely with the Customer Experience Manager, connect a world class eCRM programme, driving customer loyalty acquisitions and retention, ultimately leading to advocacy for the company.

Customer and Data Insights
- Manage Social Media monitoring tools to:
o monitor reputation and conversation about the company online
o identify relevant audiences and their influencers
o identify conversation and areas of interest to the company target customers and influencers
- Identify emerging consumer discussion themes, concerns and issues emerging through SM channels to:
o raise awareness amongst appropriate internal stakeholders
o highlight opportunities for engagement and support drafting of responses
o trigger Situation and Crisis Management procedures as appropriate
o inform the development of the Communication, Customer Experience and Social Media strategies

Salary £30-32,000
6 Month Contract