Online & Digital Marketing Manager £50-60k, London

Our client is a global company in the adult education sector, and now have the need for an Online & Digital Marketing Manager.

Job Description:
We are looking for an Online Marketing Manager who will lead the company’s online marketing acquisition initiatives for the Direct to Consumer business in UK and support the European teams. He/she will be responsible for developing a demand optimization strategy and leading tactical implementation plans to increase qualified traffic and sales to the group websites. This individual will use test and control direct marketing tactics to improve existing tactics and discover new media opportunities. This person will be critical to the development of the broader marketing strategy in UK and Rest of Europe/

Requirements:
- Extensive online consumer marketing experience, ideally within ecommerce space, in a start-up or growth oriented environment

- Very strong skills in PPC, SEO, Email, affiliate, display and social media campaigns

- Experience, exposure to website design, development and performance management

- Very strong quantitative and analytical skills. Should have ideally used Google Analytics/ Omniture Site Catalyst

- Experienced in controlling budgets and deliverables

- Experience in training and developing a team

- Ability to take a hands-on role in leading and managing projects to completion

You will be responsible for analyzing patterns within online marketing efforts and making recommendations for future marketing campaigns to drive the growth of the business.

It is hoped you will have a BA degree in business in or Marketing, and have extensive experience in Online consumer based marketing.

Salary £50-60k, plus 10% bonus. Based in London.

Please contact Steve Ward at steve@cloudninerecruitment.co.uk